Our Head of Ecommerce, Allie Brock gave an insightful talk at DE{CODE} 2022, WPEngine’s Virtual Developer Conference on ‘Post eCommerce Site Launch: Optimizing Your Conversion Rate’.
As a key strategic partner to WPEngine and being an enterprise eCommerce development agency using WordPress and WooCommerce to create amazing websites, we were proud to sponsor this year's event and be a part of the WordPress developer community.
You’ve launched your eCommerce website, now what?
You’ve launched – You have your social channels warming up, your first marketing campaign has gone out and you’re excitedly sitting there looking at dashboards that show orders coming in. But what if those dashboards don’t light up?
In order to get conversions customers need to be able to find your products, not your site. – This relates to a wider trend which sees consumers searching for products with a very small portion of the market searching for specific brands and websites.
People find products, they don’t search for sites
Although it could be considered as a pre-launch activity, optimising your eCommerce site to enable potential customers to find your product pages effectively is often overlooked and only becomes truly apparent when your store doesn’t perform the way you expected. For this presentation we created the ‘four pillars of findability’ model which focus on the four main areas which need to be considered to help get your products in front of potential customers.
Product Findability
...Read Full Story: https://businessnewswales.com/optimising-your-conversion-rate-with-allie-brock-head-of-ecommerce-at-box-uk/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.