I recently gave a talk in my organization Publicis Sapient, hence thought to write a blog post to extend my message to a wider audience.

We often talk about sustainability and try to decrease our CO footprints by driving eco-friendly cars, going vegan, etc. But when it comes to the web, we always think of using more powerful servers and memories (RAM). So our web platform is always available to users.

There is no problem having such expectations. But at the same time, we forget about the environment and other key factors which are left behind.

“If the Internet was a country, it would be the 7th largest polluter…”

- sustainablewebmanifesto.com

Before going further, you need to understand your Digital Carbon Footprint.

During the pandemic, we increased our digital carbon footprint. From an organization’s perspective, its digital footprint grows when it produces content, shares marketing updates, hosts virtual workshops, etc.

A single image on a webpage can emit as much as 50 grams of COe (e = “equivalent” to include greenhouse gases beyond just carbon dioxide.)

It looks very small, but imagine, a page having 5 images will produce 225 grams of COe which is sufficient for an electric car to drive up to 10 kms.

Everything that makes your page faster, more accessible or easier to find, reduces your web-services carbon footprint.

1. Web Accessibility

It is a basic right of the user to be presented with an accessible platform over the internet. Accessibility should be...

Read Full Story: https://medium.com/engineered-publicis-sapient/7-ways-to-make-your-website-more-accessible-and-sustainable-1dcb69c3fc50?source=topics_v2---------8-84--------------------6cbe2606_13fe_4dd7_8ef4_70163b102417-------19

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.