Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on automation, Performance Max and YouTube Shorts, as expected.
Here’s everything marketers and advertisers need to know from Google Marketing Live 2022.
Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include:
- In-store goals
- Burst campaigns for seasonal foot traffic
- ‘Experiment tools’ to help test potential lift
- More insights
- Support for Search 360 and the Google Ads app
- Optimization score recommendations
YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts.
Shorts are limited to one minute in length and advertisers may want to tighten up and hone in creative, given the timeframe. This will be rolling out now to advertisers globally, so make sure to measure results and annotate accordingly.
Swipable shopping ads in search. A big, bold new ad display pairs organic shopping results with shopping ads for a highly visual shopping experience. This is for apparel brands only and will be available through Search and Performance Max campaigns.
Product feeds for a...
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