Digital marketing over the past year has seen a dramatic change in how Google is ranking businesses. These days it’s easier to move above your competition even if your business is new. It just requires the know-how, time, and effort.
Throughout 2022, Google has placed importance on website usability. From how long your site takes to load, and how users interact with your site. It looks at how well your site is optimised on mobile devices.
Below are the top SEO trends for 2022. Knowing these will give you a competitive advantage and help your business rank up on Google. Regardless of how old or big your business is.
High-quality content
Every year the demand for content increases not just by Google, but by the people visiting a site. It has become the staple of most digital marketing strategies, especially when concerning SEO.
A website needs a lot of content to compete in the digital battlefield which is SEO.
Does your website have a blog? Are your key landing pages in-depth and cover your topic well?
Depending on the competitiveness of your industry, your key landing pages require in-depth content that covers that topic in its entirety. Studies have shown landing pages with 3,000+ words are much more likely to rank higher on Google.
On-page SEO
On-Page SEO has always been an important Google factor, but in 2022, it’s increasingly more important. There are plenty of tools online that help you discover issues throughout your website. The most popular tools include:
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