Google mentioned as far back as 2010 that site speed was being included in their ranking algorithm.
As @SamA74 said, It is extermely hard to know the impact.
Not only because we don’t know how much weight it has in Google’s algorithm but also a quick page will very likely affect the number of visits and revisits you get which also are taken into account by the algorithm.
In the same way that the organization of the contect affects to its use, and therefore visits, and therefore, the algorithm. Same way if the content is written as a boring essay, or it is interesting, etc.
Every little helps, I would say.
How does it impact? well, we’re not sure, because they dont tell us this stuff, but I imagine to some degree its less about encouraging “who’s fastest” and more about discouraging long pageloads. Where the line of ‘long’ is, who can say, but even in non-SEO terms, long pageloads are bad news.
This is an important point to consider. Too many people get too obsessed with SEO that they lose sight of what is really important, as in how actual visitors engage with your site.
Your site may rank well in spite of being slow, which may mean you are doing other things right in terms of SEO. But if slow page loads are creating bad UX for your human visitors, that will be to the detriment of your site achieving its goals, be that sales conversions or whatever.
The point I am conveying is that real human visitors are more important than any search bot or ranking algorithm. It is...
Read Full Story: https://www.sitepoint.com/community/t/is-page-speed-important-for-seo-and-google-rankings/388049
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