If you’re like most educators, you’re always looking for new and innovative methods to promote your virtual learning platform experience. Whatever your experience is —including an eLearning technology or platform—, there is always opportunity for user discovery and promotion on Google using off-page SEO tools.
There are numerous factors that are taken into account when coming up with the proper promotion strategy in eLearning. When it comes to Google and general search engine optimization, factors may include what keywords will be used, the level of competition, and the costs you are inclined to pay. Digital marketing platforms often work on auctions, where cost per click raises for popular keywords, higher purchasing power of the targeted audience, even the time of day.
But let us take a step back. Why should an educator be concerned about digital marketing? Wouldn’t it make more sense to devote your time to getting to know your learners, building compelling educational content, managing performance and outcomes? Well guess what: These are critical digital marketing operations! Master SEO or other skills the right way, and you’ll be doing wonders for the quality of your virtual learning experience.
This article will give you an insight into how to promote online training courses for students on Google.
1. Create an engaging landing page for your course
Think of a landing page of an “amped up” syllabus. Take advantage of your students’ first impression to map their...
Read Full Story: https://www.lmspulse.com/2022/search-learning-optimization-how-to-promote-your-virtual-learning-platform-on-google/
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