Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019?
If you answered “yep,” you aren’t alone.
Ahrefs has been busy in those three years since, investing $60 million of its own money into launching a new search engine, called Yep.
What is Yep?
Yep is a general-purpose web search engine. Yep will soon be available in all countries and in most languages.
Ahrefs is positioning it as a Googe competitor. However, we’ve seen plenty of Google competitors and Google “killers” come and go over the past two decades. So for now, let’s just call it a Google alternative.
So what is Yep banking on to become a true Google alternative? Two things:
Privacy
Yep will not collect personal information (e.g., geolocation, name, age, gender) by default. Your Yep search history will not be stored anywhere.
What Yep will rely on is aggregated search statistics to improve algorithms, spelling corrections, and search suggestions, the company said.
“In other words, we do save certain data on searches, but never in a personally identifiable way,” said Ahrefs CEO Dmytro Gerasymenko. “For example, we will track how many times a word is searched for and the position of the link getting the most clicks. But we won’t create your profile for targeted advertising.”
What Yep will use is a searcher’s:
- Entered keywords.
- Language preference received from the browser.
- Approximate geographical area at the origin of the search at the scale of a region or a city...
Read Full Story: https://searchengineland.com/yep-search-engine-385613
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