Google is one of the true powerhouses of the internet.
Owning over 86% of the search engine market, Google organic search makes up 59% of the world’s total web traffic.
With this in mind, law firms can’t afford to sleep on Google. After all, people use Google every day to actively search for lawyers and legal services. And Search Engine Optimization (SEO) holds the key to getting your business discovered by these users.
Want to harness the power of SEO for your law firm? Here’s how to plan an SEO strategy from start to finish.
Law Firm SEO Defined
Before you can begin planning your SEO strategy, you need to understand what law firm SEO is and why it matters for your law firm.
Law firm SEO refers to the practice of optimizing your website and online platforms to rank high in search engines in order to drive organic traffic to your law firm. It involves targeting the search terms (i.e. “keywords”) people are using to find services like yours.
Benefits of SEO for Law Firms
SEO matters for law firms for a variety of reasons. SEO allows you to:
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Target people searching for the types of services you offer, in your local area
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Optimize your website experience to be faster and more user-friendly
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Address technical issues on your site that may be hindering performance
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Publish content that’s valuable and relevant to your audience
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Reach more users through online directories and local listings
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Improve engagement, clicks, and lead generation on your website
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Increase your...
Read Full Story: https://www.natlawreview.com/article/how-to-plan-seo-strategy-your-law-firm
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