TikTok has partnered with Edkasa and LUMS to launch a digital learning programme to facilitate online education and distance learning for high school students. Driven by TikTok, the programme #ExamReady will promote digital learning designed to help millions of Pakistani students.
In this first of its kind year-long partnership, TikTok, Edkasa and LUMS will collaborate to bring to life over 500 educational videos online covering Chemistry, Physics and Mathematics, including study tips and exam hacks. The Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will provide guidance on teaching methodologies and cover monitoring and evaluation of the project whereas Edkasa, as the implementing partner, will develop all content and host it on TikTok and other social media profiles. The programme’s first round of content is expected to go live in August this year.
The announcement comes at an opportune time for Pakistan that is seeing pressure on its low- and middle-income groups with education costs becoming a cause for distress. In a country where access to high-quality educational content remains a major hindrance to human development, Edkasa has achieved over 15 million minutes of viewing time in 2021, enrolled over 145,000 students, and 129 online courses. With demographics of over 140 million Pakistani citizens below 30 years of age, while more than 10 million currently enrolled in high-schools, the partnership could not have come at a better time.
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Read Full Story: https://www.techjuice.pk/tiktok-edkasa-and-lums-partner-to-make-pakistan/
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