While on a St. Olaf College study abroad program in Iceland, Johnny Goodson ’20 began to see the power of using communication and storytelling to mobilize action.
“The two St. Olaf professors who taught the course, Björn Nordfjörd and Linda Mokdad, packed the 16 of us in a van and we drove around Iceland for a month studying the media’s role in portraying environmental issues, specifically global warming,” Goodson says. “The big project throughout the month was to make a documentary on a pressing environmental issue in Iceland. And I loved it! I just loved finding a creative way to tell that story to mobilize action and mobilize people to care about something. That sent me off thinking I wanted to do something in the broad creative communications field after graduating.”
Goodson was particularly drawn to the work of creative agencies. He solidified his interest in marketing and advertising through his work for the college’s Marketing and Communications Office and the student newspaper, the Olaf Messenger. He then gained hands-on experience through internships at Neuger Communications, a full-service integrated communications agency based in Northfield, and Friends & Neighbors, a Minneapolis brand strategy and creative advertising agency. He’s now an assistant brand planner at Carmichael Lynch, an industry-leading creative advertising agency based in Minneapolis.
Over the past couple years, the number of St. Olaf graduates pursuing careers at marketing agencies has...
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