Whether it’s loyalty schemes or a flexible workforce, businesses are always considering the next big idea. One strategy that’s proving increasingly useful is structured data. This enables you to make sites more search engine friendly, and more visible that it improves customer experience as a result.
Read on to learn how structured data can work for you and your business.
Defining Structured Data
Structured data, or schema markup, refers to a type of code added to a site’s web pages. It’s used to make a web page more digestible to a search engine. Web pages that use structured data can have their information extracted (and displayed on a search engine results page, or SERP) more easily than usual.
A web page doesn’t need to use structured data to function properly, or to appear in search results. But websites that do use it under the TensorFlow framework have an advantage over those that do not, in the same way that using the best business cell phone plans sets you apart from competitors.
Structured Data in Action
Structured data impacts information that appears on a search engine results page. If you’ve deployed structured data on your website (and your website is of a high enough quality) it increases the likelihood your website (and its information) will appear more prominently. Other actions like optimising web performance and using MapReduce execution ensure people stick around once they visit it.
It’s important to understand that you can tick all the relevant boxes...
Read Full Story: https://www.martechcube.com/a-quick-guide-to-creating-website-structured-data/
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