Search engine optimization has been through multiple phases of metamorphosis to become what it is today. Google search engine is now way more developed with its crawling, indexing, and ranking process.
Therefore, optimizing content has become more dynamic with more methods than simple keywords. Here we will discuss internal links, backlinks, and topical authority and their impact on SEO.
What Are Internal Links?
Internal links are hyperlinks of one page of a website that connects to another page of the same website. These hyperlinks build connections between pages that help boost page ranking and pass contexts through anchor texts.
It can be considered an internal link when your website has multiple subdomains. However, in a Premium publisher like WordPress, where subdomains are owned by others, linking them is called external links.
How Do Internal Links Benefit SEO?
Search engine algorithms have evolved way more than just reading keywords over time. Internal links help Google understand a page’s topic and its connections to other pages. Thus, the followings are the ways internal links benefit SEO:
- Helps In Website Structure
Internal links are a great way to organize your website. They link and group all the related pages and create sections like compartments in a library. Thus, they reinforce a topic’s relevance, coverage, and context.
- Improves Website Navigation
Internal links improve the website navigation for the readers and the search engine. For example, when...
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