Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Content and International from the last two weeks.
PR
Jennie Lindehoff – Head of Digital PR & Outreach
Key updates on Instagram’s Reels feature
Instagram Reels has had an update which now allows users to:
- post longer videos, up to 90 seconds,
- import sound from any video (at least 5 seconds long) in their camera roll,
- use interactive stickers, the same ones that are available in stories function.
The amount of views online videos generate has nearly doubled since 2018, it is an important tool for influencers to use when working with brands, promoting their products and services. Instagram video posts currently generate an engagement rate of 1.5%, which indicates people are doing more than scrolling through. Additionally, 86% of consumers say they are more likely to purchase a product with Instagram content rated as “shareworthy.” The new updates to Instagram Reels will allow brands, creators and influencers to be more creative with their video content which will help to attract viewers and engagement in the hopes of increasing more consumers to convert.
Google hint that ‘no follow’ really does mean ‘no follow’
Google changed how they see the no follow attribute in 2019, a change which meant that the links would be considered if any usefulness was to be found. Recently, Danny Sullivan from Google hinted on Twitter that links that are no followed,...
Read Full Story: https://www.clickthrough-marketing.com/blog/digital-marketing-updates-clickthrough-marketing
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