Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.
Table of Contents
When was the last time you needed to buy a product? Chances are you turned to a search engine such as Google to start your research. The companies you see first paid to get their listing at the top, however, are ads. This is search engine marketing (SEM) in a nutshell. Read on to learn what SEM is, how it can help your business grow and where to get started.
What Is Search Engine Marketing?
Search engine marketing (SEM) refers to the practice of improving how customers find your product or service on a search engine (such as Google or Bing) through paid advertising. SEM once referred to both paid and organic advertising, but it is now used to refer to paid advertising alone.
Why Is SEM Important?
As search engines are becoming the primary way people find products, a strong search engine marketing strategy is becoming even more essential for a business’s success.
SEM is used by small, medium and enterprise businesses to get in front of potential customers at the exact time they are looking for the product or service you offer. It’s also a nonintrusive form of advertising as a potential customer is actively searching for similar services you provide. SEM is also cost-efficient for advertisers because they only pay each time someone clicks on their ad (this is often called pay-per-click, or PPC, in online marketing).
Who...
Read Full Story: https://www.forbes.com/advisor/business/search-engine-marketing-sem/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.