Does Google Crawl URLs In Structured Data? - Search Engine Journal

Does Google crawl alternative kinds of links like those found in structured data?

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Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful.

What Does Google Use Links For In Structured Data?

The person asking the question wants to know if Google uses links discovered in structured data for crawling.

They also want to know if Google doesn’t use the links for crawling if they’re just stored.

Here is the question:

“Does Google crawl URLs located in structured data markup or does Google just store the data?”

Google Tries Crawling Many Kinds Of URLs

Mueller’s answer might seem a little surprising because, among other things, he mentions that Google might try to crawl a link that’s in a text file.

Another point of interest is that he says Google will crawl anything that “looks” like a link, followed up with examples of what “looks like a link” means.

Mueller’s answer:

“So for the most part, when we look at HTML pages, if we see something that looks like a link, we might go off and kind of like try that URL out as well.

That’s something where if we find a URL in JavaScript, we can try to pick that up and try to use it.

If we...



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