See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks.
The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC users, according to its author.
Percentage Of Clicks Missing Keyword Data By Traffic Volume
Each dot in the scatter plot below represents one of the websites studied.
The horizontal or x-axis illustrates the site’s total traffic, and the vertical y-axis represents the percentage of clicks for which the keyword is hidden.
Stox notes dramatic variations in these figures and cites two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively.
In his analysis, Stox notes, “You see lots of sites around the middle and a large spike at 95%-100% missing clicks. So many of the sites are missing about half their data, but a large number of sites are missing most of the data.”
Stox also shared his thoughts on the types of keyword terms most likely being hidden in a tweet and said:
“Google gives a few reasons for this discrepancy:
- Privacy
- Queries made a small number of times
I doubt that many are for privacy, so that...
Read Full Story: https://www.searchenginejournal.com/hidden-keywords-gsc-ahrefs-study/455615/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.