Google Search Advocate John Mueller discusses core algorithm changes, Search Console, and other updates.
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In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites.
One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience.
He also discussed the three primary metrics the search engine uses in determining experience scores: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).
“This is not a tie-breaker,” Mueller said. “It won’t make or break your website in terms of search, but it is a factor that comes into play in regards to ranking between different results.”
Google has also added a new page experience metric, “interactivity to next page,” or INP.
Google initially announced INP at I/O 2022, and while Mueller was clear that it is not a direct rankings factor, he discussed INP as something that may play a role in the future.
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Mueller spent the first part of his presentation discussing the benefits of Search Console Insights. Using Search Console data,...
Read Full Story: https://www.searchenginejournal.com/new-updates-to-google-page-experience-scoring-revealed-at-seoday/455378/
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