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Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions.
When hreflang tags are missing, or incorrectly used, you hurt your SEO.
I first experienced this frustration many years ago when managing the SEO of a client’s eight Shopify stores.
Without the correct hreflang tags, I saw how these stores were cannibalizing each other’s SEO efforts in their respective local markets.
Since then, I’ve evaluated the hreflang tags of hundreds of ecommerce stores and have come to identify six common mistakes being made repeatedly.
And let’s be clear. This isn’t a problem unique to Shopify.
If you run multi-regional stores from any ecommerce platform, you may be making any one of these mistakes.
Without the correct directive, Google won’t know the best version is to show to a user based on their location.
Shopify does, however, present a unique issue as there is no way to link the various products, collections, pages, and articles together across multi-stores to produce accurate hreflang tags unless you are using the custom hreflang tags Shopify app.
Some stores create workarounds for their hreflang tags by using redirects to their translated versions of the URLs.
This can be difficult to manage and lead to broken...
Read Full Story: https://www.searchenginejournal.com/common-hreflang-tag-mistakes/455073/
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