The latest core update to Google’s SEO algorithm, released in May, could potentially have an impact on estate agency websites, according to Ben Sellers, co-founder and CEO of Starberry.
Agents are being encouraged to familiarise themselves with the changes to ensure that their websites are optimised.
According to Sellers some estate agents may have experienced a drop in rankings as a result of the update.
He commented “To be clear, the estate agents that have seen their rankings drop were not subject to direct targeting, nor have any guidelines been violated. The shift is due to the way in which Google now assesses content and brings new websites to the forefront, such as those that may have previously been under-rewarded.
“Similar to Google’s ‘Panda’ update back in 2011, the goal is to push high quality sites by reducing the visibility of low-quality content sites. The game hasn’t changed and websites that consistently assess their web-content will experience optimal results.”
Sellers says that there are a few SEO-friendly questions agents should be asking themselves when assessing whether their website achieve optimal results in the search rankings:
Is your content categorised, and does it provide original information, research, or analysis?
How in-depth and complete is the content you offer on any given topic?
Is the content free from easily verified factual errors?
How is your content displayed across other screen devices?
“It is self-evaluation and questions like...
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