The presence of knowledge panels has been increasing in Google’s SERPs for years. As a result, the classic search results, also known as “10 blue links,” are getting more competition when it comes to attracting the attention of the searcher.
Or should we better call it the “questioners”? Because most search queries are implicitly formulated questions that require an answer.
Google wants to use the SERP features to answer the questions directly. These features are a window into the Knowledge Graph or are directly or indirectly associated with it.
This article will explain how Google creates knowledge panels – and how they work.
What are knowledge panels?
Entities play a direct or indirect role in many search queries. That is why you will find different box variants in the SERPs for many search queries.
As soon as Google recognizes that with a search query as a subject directly after the entity asked about knowledge panel delivered. The knowledge panel can also be called an entity box and it is delivered for almost all entity types.
However, a knowledge panel is not delivered for every entity of a type. The entity must be captured in the Knowledge Graph.
One of the fundamental questions for SEOs is which entities to include in the Google Knowledge Graph. According to Google, only named entities from the classes of the following entity types are primarily recorded in the Knowledge Graph.
- Books and book series
- Educational institutions, government, local shops, companies
- ...
Read Full Story: https://searchengineland.com/how-google-creates-knowledge-panels-386025
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