Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine optimization is a tactic that can drive more traffic to your blog and make sure that posts contribute to your bottom line. However, SEO for law firms is a science all on its own and can be complicated. Here we are breaking down 12 tips that any legal marketer can use to write great blogs powered by SEO.
SEO for Law Firms
1. Make the Best Use of Headings
Search engines use crawlers to browse your web content and understand its subject. Headings can provide an overview of what your blog is about, and lets readers and search engines alike understand what is contained within the post. Think of the title (H1) as the most general overview, and then use H2, H3, or H4 to break down the content of the article. Make sure your headings include high-intent keywords. As you write, do research to understand which keywords your audience is searching – and then use those terms in your headings.
2. Understand Featured Snippets and Optimize for Them
You’ve probably noticed that when you Google something, the top answer provided is usually the most direct information available. Your content can be shown in a featured snippet if you provide a thorough and accurate (but succinct) answer to a question being searched. For example, if the search term is “Where can I find personal injury laws?” you would want...
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