Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed.
I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch Toledano, as well as Rank Ranger CEO and founder Shay Harel.
Toledano and Harel discussed what the acquisition means for both companies and their customers. They also discuss some of the biggest challenges and opportunities in SEO right now. Here are the highlights.
SimilarWeb
The company, founded in 2007, has more than 1,000 employees. It also has more than 2,500 customers around the world, from startups to Fortune 500 companies, including Adidas, Adobe, Booking.com, DHL, Google, MGM and Pepsico.
According to Toledano, SimilarWeb’s mission is to:
- “Empower digital growth by providing decision-makers at all levels with 360 visibility into the digital world. We provide granular insights for any website, mobile app, industry and market globally.”
Why did SimilarWeb acquire RankRanger? Toledano said:
- “Rank Ranger provides SEO managers with search term tracking and monitoring. The fidelity of their data and ability to identify ongoing SERP changes has been instrumental to many organic search marketers. We believe that by combining SimilarWeb traffic analysis features and our datasets with ongoing rank performance, SEO managers will have a complete set of insights to design, measure, report and improve their marketing...
Read Full Story: https://searchengineland.com/similarweb-rank-ranger-acquisition-seo-386111
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.