Google's Freshness Algorithm changed how sites are ranked for three categories of search queries.
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Google’s Freshness Update was a significant ranking algorithm change that introduced the trend of making the search results more precise and responsive to user intent.
The result of the update was the ability to add time as a relevance measure for search queries. This enabled Google to surface content that is trending, regularly occurring (like a yearly event), or subject to frequent updating (like new product models).
The Freshness Update was made possible by the infrastructure changes introduced by the Caffeine Update, which enabled Google to scale up web indexing at an unprecedented scale, enabling Google to surface the most up-to-date content that is literally up-to-the-minute relevant.
The algorithm update was announced on November 3, 2011.
Google’s official blog post announcement stated that the change impacted about 35% of search queries and noticeably affected approximately six to 10% of search queries.
That is a significant change in how webpages are ranked.
Why Is It Called Freshness Algorithm?
The “freshness” name for this update is directly taken from the official Google announcement:
“Google Search uses a freshness algorithm, designed to give you the most up-to-date results.”
What Made...
Read Full Story: https://www.searchenginejournal.com/google-algorithm-history/freshness-algorithm/
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