After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success.
At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic.
Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy.
Setting up your dashboards
Fortunately, a myriad of tools can help organize the data you need to keep your traffic growing.
- Keywords ranking: How many keywords are ranking in the top 1-3, 4-10, 11-20, or in the top 100 of Google? What keywords are gaining or losing traction? What is the estimated traffic cost of these keywords? What keywords are seeing the most volume and conversions?
- Pages trending up/down: What pages have a high volume of traffic? What pages are losing traffic? These pages can be optimized and expanded to add more optimized content and internal links.
- Striking distance keywords: What keywords are in the top 20? Once you identify these, consider adding internal and external links to those pages and perform on-page SEO to push those keywords higher in the SERPs.
- Content optimizations: What content can you add to pages trending up or down? Type the target keyword for the page, and use questions from Google’s People Also Ask box to enhance your content.
- Audience demographics: Google Analytics includes a plethora...
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