Google Nurturing the Gaming Industry in Pakistan - TechJuice

The digital revolution has given us the world of video gaming. It has become a highly consumed medium across all age groups. With the rise in demand for a wholesome gaming experience, game development has emerged as a new enterprise. Google has been the forefront runner in fostering the gaming ecosystem not only on a global level but also in Pakistan.
With the help of Google’s guidance, the youth of Pakistan has proved their competency in the game development industry. Statistically speaking, Pakistani game developers earn annual revenue of $40-$50 million. The country has the 4th largest talent pool with 350,000 developers. During 2018-2021, locally designed games generated most part of the revenue in North American and European markets. But that’s not all, as products of the Pakistan game industry have reached Spain, South Korea, Turkey and many Asian countries.
Multiple noteworthy initiatives by Google have become the foundational base of the local game industry. The tech giant started its efforts by training aspiring game development start-ups from the grass-root level. It worked its way up and launched multiple accelerated programs to flourish the gaming ecosystem in the country.
To identify the potential of local game developers, Google came forward and launched the first Gaming Growth Lab. The program proved to be a one of its kind initiative which welcomed emerging mobile-gaming developers. The virtual programme reflected its commitment to Pakistan’s gaming...



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