You might be thinking the Total Search Optimization process is already orchestrating your paid and organic team, then why would you need Holistic Search Intelligence?
Search Engines like Google are super dynamic and ultra-competitive. So, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) teams working in silos are very counter-effective and create wasteful marketing activities leaking your search budgets. Businesses need holistic search strategies to ensure that their business is delivering excellent search experiences to their customers.
Typically, both SEO and SEM teams only rely on Google Analytics, Google AdWords, and Google Search Console reports to collaborate and optimize their marketing campaigns. However, they do not have visibility of their competitive landscape, search features fluctuations, and new search formats emerging in their SERP. Often, they are the primary reasons for the sudden drop in visibility, page position, clicks, and conversions. Unfortunately, Google doesn’t provide data and insights into this. Therefore, search marketers themselves plan to generate insights on the factors impacting their performance by utilizing Search Monitoring data and Google data.
Before we move on to understand Holistic Search Insights, let us first understand what exactly is Total Search Optimization.
What is Total Search Optimization?
Total Search Optimization means synergizing your paid and organic search teams to optimize your total search visibility....
Read Full Story: https://www.digitaljournal.com/pr/holistic-serp-intelligence-for-total-search-optimization
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