How a Dunedin SEO Agency is Driving Positive Impact on SMBs - Digital Journal

DUNEDIN, NEW ZEALAND, July 06, 2022 /24-7PressRelease/ —

SEO terms you should know before you proceed with the article

Feel free to skip it if you have the SEO know-how or read it first to understand the article fully.

– SEO: short for Search Engine Optimisation, “it is the process of taking steps to help a website or piece of content rank higher on Google.” – Niel Patel
– SEO Foundation: applying search engine optimisation fundamentals to provide a strong foundation for a website to increase ranking or organic search results.
– CTA: short for a call to action, e.g., contact form, clickable email or phone
– Core Vitals: standardised metrics from Google help developers understand how users experience a web page.
– Local Signals: citations from different platforms and directories that contain business NAP (name, address, and phone number)
– Metadata: a short description of a page or a piece of content to help search engines like Google understand it better.
– Landing Page: a specific web page for marketing and advertising purposes or a web page that is designed to introduce a product or a service to users.
– Conversion: is the % of users that visited the website or a specific landing page that completed a specific action, e.g., purchase, sign up, phone number or email click, and the like.

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