Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to influence marketing choices for your law firm and its website, another one to consider is the Google Search Console. This very important tool is a gateway into the perspective of the “ones and zeroes” that rate your website and affect its SEO rank. Every asset in an erratic online landscape is worth a few moments in the fitting room to ensure your law firm looks its best. Let’s take a look at the Google Search Console and see if it’s tailored for you. Here’s a breakdown of how law firms can use Google Search Console.
How Law Firms Can Use Google Search Console to Improve Their Online Presence
You’re Too High Maintenance
A user’s first impression of a website is beyond crucial. Survey a group of marketers and most would say this interaction was the top Family Feud answer on the board. Oddly enough, they would be wrong because “the user” is second to the sentient and extremely non-human Google bots.
For the uninitiated, the “bots” are Google’s version of Skynet without the desire for world domination. This automated system scours the internet like an armada of hawks, ranking and rating pages on such merits as the aesthetic, quality of information, and the ease of “indexing and crawling,” an industry term for how well your website is organized and...
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