Your website and online listings are living, breathing digital tools that market your business to potential new guests daily. To maximize your online presence and continuously drive traffic to your salon, understanding how Search Engine Optimization (SEO) works is important.
We know SEO can be an overwhelming topic, so we’ve talked with Imaginal Marketing, who has built SEO-friendly sites for hundreds of salons that rank on Page One of Google. Here, Lauren Bakos, IM’s creative strategy director, shares proven best practices for creating and maintaining a successfully optimized site and localized SEO presence.
3 Ways to Page One
“First, it’s good to understand there are 3 kinds of search results,” says Bakos. “There is Paid SEO (the ads), Local SEO (the map, or Google 3-Pack) and Organic SEO (the listings below the ads). Ads are obviously pay-to-play, and often discredited by consumers. So let’s focus on local and organic. Organic is all about your website. Local is all about your online presence elsewhere.”
Getting and staying on Page One of Google search results takes consistency and dedication, Bakos says. It will take time to improve the quality and quantity of your site’s content, but it’s necessary.
91.5 percent of Google searchers don't scroll past page one.
Not sure how your salon is doing? Google “hair salon near me” or “best salon near me” to find out.
(Make sure to use the Google Preview Tool for unbiased search results.)
Once you’ve determined where you...
Read Full Story: https://www.salontoday.com/1082440/understanding-seo-and-how-to-leverage-it
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