In this era of marketing gurus and “self help” books, it’s nigh impossible to find a practical law firm marketing guide that isn’t just a sales pitch in disguise. Lawyers are desperate for real, tried-and-tested advice to creating, building, and marketing a successful firm - without the fluff.
Fortunately, there are some diamonds in the rough. In this guide, I’m covering five of the best law firm marketing books attorneys should read to beat the burnout out, market effectively, and scale their law firm to success.
1. "The Small Firm Roadmap: A Survival Guide to the Future of Your Law Practice" by Sam Glover
4.6 / 5 stars
Sam Glover’s book begins with a bold question for all overworked attorneys: What if you could manage the law firm of your dreams without the 80-hour workweek?
This is an inspiring thought, as many lawyers work themselves to exhaustion and struggle to juggle the many plates in their business. From marketing to hiring a team to using technology to managing your books, there are many responsibilities to running a successful firm. This book can help.
"The Small Firm Roadmap" offers a practical guide to gaining clarity in your legal career, running a solo practice, firing the right staff, and much more. You’ll learn to run your practice like a true entrepreneur and wear many hats (like Manager, Technician, and Accountant) without burnout. You’ll even discover how to develop a pricing model that attracts your ideal clients while turning a handsome profit on...
Read Full Story: https://www.natlawreview.com/article/5-must-read-marketing-books-every-lawyer-needs-to-grow-their-practice
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