In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching.
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In an open letter released on July 5, 2022, the three search engine chief executives outlined 10 principles to enable internet users to change their default search engine effectively.
The release, entitled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” comes on the same day the European Parliament adopts the Digital Services Act (DSA).
This groundbreaking political agreement aims to protect consumers by establishing a new standard to hold dominant online platforms, or gatekeepers, liable for illegal and harmful content. Companies designated as gatekeepers include Google, Meta, and Twitter.
Fair Choice Seeks to Break Away from Gatekeeper Defaults
The letter, signed by Gabriel Weinberg, CEO of DuckDuckGo, Christian Kroll, CEO of Ecosia, and Corinne Lejbowicz, president of Qwant, calls for a set of 10 “common-sense” principles that will improve online user experience.
The executives state in the letter:
“Choice screens and effective switching mechanisms are crucial tools that empower users and enable competition in the search engine and browser markets. Without strict adherence to both clear rules and principles for fair choice screens...
Read Full Story: https://www.searchenginejournal.com/duckduckgo-ecosia-qwant-pen-open-letter-on-fair-choice/456895/
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