See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic.
Trouble is, page one is steadily changing.
Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like.
In this article, you will:
- Understand the challenge of competitive SERPs.
- Learn how to use On-SERP SEO effectively.
- Develop a “Traffic Potential” mindset.
- Get seven actionable tactics to boost your search presence right now.
Understand The Challenge Of Competitive SERPs
Search engine result pages (SERPs) are more competitive than ever.
We’re starting to see many different types of media elements ranking.
The decline of organic traffic for top-performing keywords is rooted in the presence of new elements on page one.
The organic position one is now often bumped low behind ads, maps, media elements, and featured snippets.
We, therefore, call these elements “position zero” because they outrank even the top organic results.
One of the most competitive versions of SERPs is zero-click searches.
A zero-click SERP is one where the answer is displayed directly on the search results page satisfying the search intent of the user without having to click further.
So, how can SEO professionals...
Read Full Story: https://www.searchenginejournal.com/on-serp-seo-tips/416749/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.