“Our brand proposition is ‘Inspiration Ahead"
George Long began his career with OPPO in 2002. Before his current appointment as Chief Executive Officer of OPPO Pakistan Authorized Distributor in 2015, he served as CEO of OPPO Xinjiang Authorized Distributor. OPPO appeared in the Pakistani smartphone market in 2014 and since then has created a massive presence in cities across the country. Under George’s tutelage, ss Authorized Distributor has expanded its retail network to more than 5000 points of sales and 17 service centers nationwide, providing job opportunities to over 4000 employees of which 99 percent of the people hired are local talents.
Following are the edited transcripts of a recent conversation BR Research had with the CEO of OPPO PakistanAuthorized Distributor:
BR Research: How far has OPPO come in Pakistan since its launch?
George Long: In 2014, OPPO came to the Pakistani market and is now the most preferred smartphone brand in Pakistan. We are providing high-quality products and innovations that are contributing to a better life. We aim for rapid expansion of the OPPO footprint. OPPO is known for good camera quality, which grew our young fan base, making the F-Series popular among them.We have built our first assembling line in Lahore in 2021.
BRR: What does the brand signify?
GL: Our brand proposition is “Inspiration Ahead”. It shows confidence and poise when we are moving forward. It encourages us to remain resolved and graceful as brave as a storm and...
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