Though the fundamentals of SEO have stayed static, with changes in search trends and Google algorithms, we need to shift our optimization strategy. Search queries decide marketing success to a great extent- they drive most of the sales and interactions customers have with your brand. There’s a breakneck competition to get on the first page of Google. This article will empower you with trends that will get you ahead of the curve. Let’s dive in!
1. Understanding Search Intent
It’s imperative to understand the goal a user has in mind when typing a search query. Your goal as a marketer is to match the search intent of your users. Gauge how keywords fit in and how you can connect it with different stages of the buyer’s journey to answer their queries. Search engine optimization isn’t all technical; there’s so much that goes into it. Explore the role of emotion in search engine marketing.
When you tailor your marketing according to the user intent, the reader spends more time on the webpage, boosting rankings and conversions.
You may want to look at your bounce rates to understand how well aligned you are with user intent.
2. Writing quality content
Content is one of Google’s top-ranking factors, it’s important to write relevant content consistently. Choose content topics that address our audience’s pain points- what type of content do they want to see after entering the search query? Make sure your content answers the users’ questions appropriately.
Find keywords that fit the...
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