Can your choice of CMS impact search rankings? Google’s John Mueller answers.
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Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another.
This question is addressed in the latest installment of the Ask Googlebot series on YouTube.
It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re at a disadvantage if they choose anything else.
However, Mueller confirms there’s no difference from one CMS to another when it comes to ranking signals. Read his complete response below.
A CMS Is Not A Ranking Factor
Google isn’t concerned with what’s going on in the back end of a website. What matters is the final result shown to visitors.
You can send the same signals to Google using WordPress, Wix, or CMS at all. Mueller states:
“As far as I know, our search systems don’t look for any particular content management system to treat it differently. For us, a CMS is just one way of creating webpages. Google systems don’t focus on how the page was created. Instead, they focus on the final result. Hand-created webpages can be just as good as those generated by WordPress, Wix, Squarespace, or similar.”
Mueller continues his response, saying you can create pages that work well in search...
Read Full Story: https://www.searchenginejournal.com/does-the-cms-matter-for-search-rankings/457580/
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