The internet has recently evolved into its next stage: Web 3.0. This latest installment seeks to fix the excesses of Web 2.0 by enabling streamlined interactions between users and websites. To successfully advertise your mobile game, you’ll need to place your focus on Web 3.0 concepts.
How to Successfully Market Your Mobile Game
While Web 3.0 marketing still utilizes Web 2.0 concepts, like email marketing and SEO, it favors security, visibility, and growth over uniformity.
Here’s how to use Web 3.0 to market your mobile game.
Offer a Personalized Experience
Web 3.0 marketing tactics heavily rely on the blockchain to share and store data. This is positive for the customer, as they can access their data from anywhere. They won’t have to log back into software or change their preferences on other devices as long as they’re using the blockchain.
Since customer data is synced in real-time, the blockchain allows for personalized experiences. That means your mobile gaming ads will always reach the intended target, whether they’re on their desktop or smartphone. Plus, personalized web pages and ads tend to convert better.
Develop Incentives for Users
In Web 2.0, mobile app developers may use gift cards or cash rewards to incentivize their viewers to look at an ad, review a product, or promote their game. In Web 3.0, you can ask your customers to purchase tokens or give them tokens to establish a one-to-one partnership.
Your customers are more likely to stay loyal if they’ve...
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