This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche.
Schema markup is a vital tool for search engine optimization.
Structured data:
- Makes it easier for search engines to understand your content and index it properly.
- Can improve the appearance of your search results.
- Can help you rank higher in search results.
- Can help you appear in rich results.
A full schema audit should include a review of the following four key areas:
- All schema types being used on your website.
- Schema errors.
- A competitive SERP schema gap analysis.
- Implementation of fixes/new schema identified in steps 2 and 3.
How to get an inventory of schema types used on your website
Google Search Console
One of the easiest places to start is Google Search Console.
If you don’t have one yet, create an account here using the same login information you use for your Gmail or other Google services.
Once logged in, in the left navigation, scroll down until you see Enhancements.
You can then click through each enhancement to view valid pages that Google has identified with this specific markup.
What to look for
You’ll want to review the pages identified by Google. This could identify an area of the site where schema was not implemented.
For example, are there additional pages that utilize FAQs but are not...
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