Did you know that Google’s John Mueller said that, in web search, Google doesn’t care about what the image is about? It’s only in image search that they care about the image quality and content.
Does this mean you can start putting black square images on your blog and website? Of course not. Images are still quite important for SEO purposes, as humans are visual creatures and will click on a blog post or image that looks interesting rather than one that is blah.
Keep reading to find out how to optimize images for websites, so you can boost rankings on Google and get more useful views.
Rename the Image File before Uploading
After you’ve edited the image by using a background remover or changing the brightness setting, you are ready to do some image SEO work. A lot of times business owners will upload the image with the automatic file name provided by the camera. That usually ends up being a hodge-podge of numbers and letters, with no meaning to it.
If you are going to upload an image to a blog post or your website, always update the file name to signify what the image is about, before uploading. It could be something as simple as “Eiffel Tower in the Sunset.”
It’s only so the search engine bots can find the image easier, especially when folks are searching for particular images using specific keywords or search terms.
Reduce the Website Image Size
If you took your image using a DSLR camera, it’s probably humongous. You don’t want to upload such a big image to your website...
Read Full Story: https://lovebelfast.co.uk/how-to-optimize-images-for-websites-everything-you-need-to-know/
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