How to Succeed in Content Marketing in 2022
Uncover top tactics for creating and sharing content that wins your customers? hearts and minds.
Is blogging still relevant? The numbers certainly say so.
There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.
In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses used blogs to help market their brands within the last 12 months.
But, how are they accomplishing this with the overload of content on the internet?
Well, they can achieve this with the right strategy and by focusing on the priorities surrounding blogging, such as SEO, and taking time to understand their customers, which we’ll discuss in a bit.
But if you’re getting into SEO or have been a content marketer, you may wonder if it’s still worth building out blog strategies or spending time outsourcing blogs. Well, it is.
Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in the dust.
Blogging brings in more traffic and can help build brand awareness and authority. And those leads and traffic turn into customers and help create an audience.
But making influential blogs that meet your company’s objectives is another topic.
So, while they are important, it’s crucial you take...
Read Full Story: https://www.searchenginejournal.com/why-blogging-is-important/456559/
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