Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year.
Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines is “beneficial purpose.” (I cover how beneficial purpose relates to indexing, in Why 100% indexing isn’t possible, and why that’s OK.)
Increasingly, when websites experiencing performance (and rankings) declines, it’s because:
- The SERPs have changed (and now present users with different value propositions).
- The site has spread value around a specific topic across too many URLs with the aim of ranking multiple URLs for multiple keywords.
When we’ve then audited, and consolidated these pages (or page elements), we’ve strengthened the value proposition of the target page and seen performance improve, and the pages better align with what Google is now choosing to serve on Page 1.
Google has discussed content consolidation, but more in the context of consolidating domains or subdomains that have overlap or compete for the same topics and terms.
By applying the logic of value proposition and beneficial purpose to this, we can do the same for documents existing within a single domain.
What is content consolidation?
Content consolidation is the process of merging different pieces of content, such as blog posts, articles, or landing pages built for SEO, into a single, cohesive...
Read Full Story: https://searchengineland.com/content-consolidation-seo-386518
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