With reduced cash burn rate, Dukan expects to achieve profitability within the next three months
Dukan.pk, an e-commerce startup that lets anyone with a smartphone build a web store, has laid off about 25 per cent of its workforce as startups across the globe adopt austerity measures due to a drying up of VC funding.
According to initial rumors, Dukan.pk had been shut down completely but CEO Monis Rahman confirmed to Profit that the startup was very much operational and about 25 per cent workforce had been given the boot, as the startup focuses on achieving profitability and decrease reliance on VC funding.
Dukan.pk’s website is still operational, which wouldn’t have been the case in the case of a complete shutdown. “Shutting down is not an option for us. Ever,” Monis told Profit in a WhatsApp message.
The total number of employees and how much the 25 per cent adds up to was not disclosed to us. However, according to Dukan.pk’s Linkedin page, it has about 51-200 employees, with 83 active employees on Linkedin.
Assuming a headcount of 100+ employees, over 25 employees would have been asked to depart. Some of the employees were asked not to show up for work from the very next day.
According to CEO Rahman, “All affected colleagues were asked to serve their notice period, except those who were on probation, terminated with cause, or those for whom we waived the notice period because they weren’t required for handovers.”
“These are exceptionally challenging times for startups...
Read Full Story: https://profit.pakistantoday.com.pk/2022/07/17/pakistans-ecommerce-startup-dukan-pk-lays-off-25pc-workforce-as-it-focuses-on-profitability/
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