Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, there are some that are universally helpful. Studies have shown that these KPIs are the most valuable when trying to improve SEO for attorneys.
SEO for Attorneys
1. Client Lifetime Value
This metric measures the earnings each client brings in throughout their relationship with your firm. When it comes to SEO, understanding CLV can point toward the activities that add the most value. CLV is a powerful metric across the entire marketing and sales function because it provides a holistic view of what is happening with clients and their profitability.
2. Content Efficiency
Thought leadership is critical to legal marketing. However, not tracking the metrics around content leaves a lot of opportunity on the table. Understanding content efficiency as it relates to SEO for attorneys can help you optimize content for search engines as well as for achieving firm goals. For this metric, document the specific goals that you have for your content. Then, for each piece, determine the percentage of goals that specific content is meeting. You should also take the cost of content production into account, to take things a step further and get to ROI numbers.
For a more in-depth look at how to measure the...
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