Our findings shows that since the pandemic, Google search traffic became ever more important for businesses to generate leads and/or sales.
PETALING JAYA, SELANGOR, USA, July 19, 2022 /EINPresswire.com/ -- Analysis of Google search data reveals that online searches for SEO and organic traffic-related search terms in the USA exploded by 350% particularly from December 2018 to January 2020 and the growth was steady during the pandemic till October 2021 when covid-19 restrictions were eased, people were slowly getting back to their life before the pandemic and the economy was starting to open.
The findings also show online searches for google ads (Google advertising) have increased by 200% this year.
These findings show that Google is becoming ever more important for businesses in the USA to build resiliency in their marketing campaigns as Google traffic tends to be one of the best sources of leads and sales for businesses with Google ads averaging 4.4% conversion rate for their Search Ads and the average conversion rate for organic traffic is around 2.35%, making these two digital marketing strategies the highest converting digital marketing strategies compare to traditional marketing strategies generates 50% fewer interactions with customers than digital marketing. (Source: WordStream, FirstPageSage, DigitalThirdCoast)
A comment on the findings by Eduard Dziak, Search Engine Marketing Consultant from B2BDigitalMarketers:
"It's interesting to see how a global pandemic can...
Read Full Story: https://www.einnews.com/pr_news/581941124/interest-in-google-search-traffic-is-growing-due-to-pandemic
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