Before we dive into why a topic cluster plan is a must-have for any content marketing strategy, let's start with some current SEO stats that demonstrate the critical role of organic search.
- Organic search drives more than 50% of all website traffic. Paid search brings in only 10%, and social accounts for 5%.
- The first five search engine results receive almost 68% of all clicks.
- Google dominates the search engine market share, controlling almost 87%.
Because organic search is the primary driver of Web traffic to B2B and B2C websites, it's clear that SEO should be a central strategy in your content marketing efforts. And because Google controls close to 90% of market share, the primary SEO focus should be Google.
So, what can you do to ensure you are taking advantage of over 3.5 billion searches every day and not giving away revenue to competitors?
Enter topic clusters, one of the most powerful SEO weapons to have in your toolkit.
What Are Topic Clusters?
Topic clusters, AKA content clusters, are not a new concept to content marketing, but they are more relevant now as search engine algorithms have become more complex. A topic cluster is a group of content assets (webpages) that are centered on a topic.
There are three main components to consider when creating a topic cluster:
- Pillar content
- Cluster content
- Hyperlinks
Every topic cluster is built around a piece of pillar content, or a pillar page (or power page). The pillar page serves as the authority page for the topic...
Read Full Story: https://www.marketingprofs.com/articles/2022/47642/how-to-level-up-your-content-marketing-with-a-topic-cluster-plan
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