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Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
Google Ads’ Liaison Ginny Marvin announces video creation is now available in the asset library:
We’ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new & existing video ads. 1/2…
— AdsLiaison (@adsliaison) July 20, 2022
Additional features include a central library for creative assets and a new tool for adding voice-overs to YouTube ads.
Google Ads Video Creation Tool
Businesses can create video ads in minutes using one of Google’s new templates.
The video ad creation tool has 14 templates to choose from, which are all designed around different objectives.
There are templates for highlighting products, promoting sales events, triggering app downloads, and more.
Google states in a blog post:
“The templates are made for YouTube, meaning they have optimal pacing, brand and product placements and prominent calls to action. They are designed to help your ad stand out and drive results. With templates guiding you, the complexity of creating a video disappears and you can spend more time developing your messaging, audience insights or campaign...
Read Full Story: https://www.searchenginejournal.com/google-makes-it-easy-to-create-video-ads/458409/
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