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No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital.
Your site visitors want a direct way to find exactly what they want.
On-site search is more than a search box; it’s an essential aspect of how visitors engage with your website.
Google has set the bar pretty high, and nowadays, users expect search to perform flawlessly. It means your on-site search must return relevant results, or visitors may leave, and you lose out on potential business.
So, how can you make sure your on-site search helps convert site visitors into customers?
We’ve gathered a list of on-site search best practices, how the data can inform your SEO efforts and a solution for the SEO risks involved.
On-Site Search Best Practices
Is it enough to plop a search widget on your site?
Uh, not quite.
If the search feature doesn’t meet customers’ expectations, it becomes more of a hindrance than a help.
It means you just put a barrier between users and the product they want to buy from you.
Below are seven best practices to follow when adding an on-site search to your website.
1. Search Box Placement
Your search bar should be easy to find.
No one will scroll to the footer of your website looking for it.
When someone views your website on a desktop, it should be in...
Read Full Story: https://www.searchenginejournal.com/on-site-search-best-practices/454465/
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