Brands noticing low traffic to their website are likely to turn to SEO for the answer – but what if the usual tactics of updating your content and refining your keyword strategy don’t work this time? The answer may require you to consider your Domain Authority (DA) - an important, if sometimes overlooked, metric that can help you understand where you fit in the current search landscape and how you can improve.
Having strong DA is vital in supporting your website’s growth and performance – but just what does domain authority mean and what is a good domain authority score? This complete guide will take you through everything from definitions and how to check domain authority to the factors that will help you increase domain authority and win in search.
What is Domain Authority?
Domain authority (DA) is a metric used to predict how well a site will rank on search engines. It’s mostly calculated by AI algorithms, which don’t disclose the exact factors being measured.
Is Domain Authority Important?
If you’re focused on improving (and maintaining) how well your site ranks, then DA is very important.
This is heavily linked to the concept of E-A-T: expertise, authority, trustworthiness. E-A-T is an essential part of Google’s Search Quality Evaluator Guidelines. While E-A-T is not a direct ranking factor, Google has said that assessing your content on the basis of E-A-T can help improve the quality of your content and thus improve search rankings.
Having high authority and high...
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