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In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages.
The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site.
You could get more granular by adding segments, secondary dimensions, and advanced filters.
This data is essential for informing content strategy, prioritizing page optimization, or fine-tuning conversion-rate optimization efforts.
In Google Analytics 4 (GA4), a landing page report does not come fresh out of the box – but it is possible, and if you follow the steps in this article, you’ll only have to do it once.
How To Create A Landing Page Report In GA4
Login to your GA4 account.
Open Reports and select Traffic acquisition from the Life cycle Acquisition drop-down menu.
The standard traffic acquisition report dimension is Session default channel grouping.
A dimension is the descriptive attribute of the data. It makes up the rows in your traffic acquisition table and how the data is organized.
Session default channel grouping represents where Google determined your site users came from.
- If we click the drop-down arrow, we can choose different ways to organize the same info: where users came from.
But, we want to know where...
Read Full Story: https://www.searchenginejournal.com/ga4-landing-page-report/457298/
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