The internet has, over the years, morphed into a critical tool for marketing, and any business hoping to survive in the 21st century must have a solid digital presence. The first step in establishing a digital presence is getting a website.
But there is much more to using the internet for business than having a website. You have to optimize it for SEO to ensure that as many people as possible see it.
Also, you have to understand how search engines work to get the most out of the SEO efforts, including critical statistics. This post highlights the most critical SEO statistics you should know in 2022.
1. Google Has the Largest Market Share
The name Google is synonymous with the internet. When an average person talks about Google, there is a chance they are not talking about Google, the brand, but the internet. This is because it has a market share of approximately 91% of the global search engine market.
Also, Google comes pre-installed on almost all smartphones making it the go-to search engine when a mobile device user wants to surf the internet. Bing follows at a distant second with only 2.29% of the market share, followed by Yahoo at 1.52%.
With Google having the largest market share, its ranking algorithms are critical when optimizing your website and content for SEO.
2. Mobile Devices Account for Most Searches
Until 2015 most web searches were through a desktop. In the second quarter of 2015, mobile searches surpassed desktop searches for the first time, and the trend...
Read Full Story: https://www.analyticsinsight.net/5-search-engine-statistics-that-all-website-owners-should-know-in-2022/
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