Is Google Really Losing Search Volumes To TikTok? - Swarajya

Google has been the predominant search engine globally for years. According to estimates, the platform deals with 5.6 billion searches daily, which eclipses other platforms by a large margin.

Alphabet’s product ecosystem, which includes the Android OS, has allowed Google to collect user data to optimise its offerings. With users preferring Google over other platforms, search engine optimisation (SEO) professionals have usually focused solely on optimising websites for Google. As a result, the convenience Google offers has made it the go-to choice as a search engine. But, according to a new internal survey, Google might be losing its status as the go-to search engine.



Read Full Story: https://swarajyamag.com/technology/is-google-really-losing-search-volumes-to-tiktok

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